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Monday
Nov152010

Apple.com Promotes Big iTunes Announcement for Tuesday, November 16th

If you visit Apple.com today, you’ll see this:

 

It is unclear whether the announcement will be about the extension of the iTunes previews of songs on the Store from 30 seconds to 90 seconds for songs that are longer than 2 minutes and 30 seconds in duration, or if it might be related to placing the entire iTunes store on the web, outside of an installed stand alone application. For this to work, they would presumablybe  taking advantage of the new North Carolina data center that was recently constructed. The theory is that this cloud service allow you to sync your iTunes library with the cloud and have access to all of your content, wherever you are with your iOS device.

Whatever it is, this seems like odd as an announcements g, for a number of reasons. One, Apple usually reserves iTunes announcements  for scheduled conferences that they have for the iPods in the Fall, the January announcement of new products, the March exhibition and explanation of new iOS features, and the June unveiling of new Mac OSX features and iPhone hardware unveiling. So,  it appears that this is something that Apple feels cannot wait until January, which tends to suggest that this will likely be something more than just the announcement of the iBookstore being available directly in the iTunes Store, instead of through iOS devices like the iPad, iPhone, and iPod Touch only. No, this seems to have a heavier import behind it. And Two, they just released an iTunes update this past Friday, so it seems weird that they wouldn’t have announced something this big around the time they were pushing the iTunes 10.1 update.

The biggest thing they could announce that would be worthy of such promotion by Apple would be revealing a subscription model that would allow all owners of iPods, iPads, and iPhone to stream as much music to their device as they would like for an inexpensive monthly fee. This all-you-can-eat model is arguably the only thing that has differentiated iTunes from its competitors. On iTunes, you owned your content, located on your hard drive. That paradigm may be waning.

Darrel Etherington of The Apple Blog at GigaOm seems to think that this may have something to do with the Facebook contacts integration with Ping that Apple wanted to announce this past September, but couldn’t get worked out without “onerous privacy problems” after 18 months of negotiation with Facebook.

Others seem to think that the use of the clocks in the image above, looks strikingly similar to the cover of The Beatles album, Help!, perhaps suggesting that finally The Beatles will make their entrie catalog available on iTunes. While it seems that this would not be a big enough unveiling to require this much promotion, by occupying the entire splash page of Apple.com, it would be perfectly timed, as Yoko Ono has been promoting the remastered release of John Lennon’s entire back catalog in celebration of what would have been his 70th birthday, and in mourning of the 30th anniversary of his death.

Whatever it is we will know by 7 a.m. tomorrow Cupertino time, 10 a.m. New York time, midnight in Tokyo, and 3 p.m. in London.

 

****update****

The Beatles are now on iTunes! Seriously, that was the huge announcement?

Welcome aboard Fab Four.

Now you can be the Walrus as well.

 

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